85SIXTY

85SIXTY is is a digital agency built for modern commerce. We partner with ambitious brands to deliver high-performance eCommerce strategies that combine deep data expertise, agile engineering, and breakthrough creative. From Media to MarTech, Shopify to CDPs – we simplify complexity to drive measurable growth.

Overview

Problem

Looking to scale growth but struggling to unify strategy, creative, and performance across platforms? 85SIXTY helps brands break through growth plateaus by integrating data-driven strategy, conversion-optimized creative, and full-funnel performance marketing. Whether you’re underutilizing MarTech, missing out on ROAS due to inefficient media, or held back by disconnected brand and site experiences – we simplify complexity and build systems for smarter, scalable growth.

Impact

Our customers unlock 15–30% growth in revenue and efficiency by aligning strategy, creative, media, and MarTech into a cohesive system. By eliminating channel silos and activating smarter measurement, they gain faster speed to market, higher ROAS, and better lifetime value, without adding headcount or complexity.

Videos & Resources

Check out partner-created content about 85SIXTY marketing best practices.

Thought Leadership

Insights, articles, and thought leadership content from 85SIXTY:

How Advanced Analytics Can Strengthen Business Strategy for Retailers

Across retail and e-commerce, executive teams are navigating a common set of challenges. Compressed margins, rising customer acquisition costs, shifting demand, increased tariffs, and a customer journey that spans more channels and decision points than ever before are putting pressure on every part of the business. On top of that, consumer hesitation at the point of conversion is making it harder to turn interest into revenue. What sets growth-focused brands apart is their ability to act on data with speed, clarity, and precision.

At 85SIXTY, we help brands across outdoor action sports, travel and hospitality, destination marketing, beauty and wellness CPG, and e-commerce transform data into actionable strategy across the full funnel. Advanced analytics is not just a reporting function. It is a growth accelerator, a safeguard for operational efficiency, and a critical tool for aligning decision-making across marketing, finance, and executive leadership.

Segment Customers for Growth, Not Just Reporting

Customer Segmentation and Personalization | CLV Prediction | Retention | Cross-sell and Upsell

Most customer data platforms describe who buyers are. Fewer reveal what truly influences long-term value. Advanced analytics can predict customer lifetime value at the individual level, identify churn risk early, and power targeted strategies for retention, reactivation, and expansion.

With this level of insight, executive teams can prioritize action where it drives the greatest financial return:

Identify which segments deliver profitability, not just volume
Align acquisition and retention strategies with predicted lifetime value
Accelerate incremental growth through precision cross-sell and upsell

This moves brands from broad segmentation to performance-based personalization, leading to measurable gains in marketing efficiency and customer equity.

Elevate Pricing from Gut Feel to Revenue Strategy

Pricing Strategies | Dynamic Pricing | Competitive Models

Pricing is one of the most sensitive levers in any business. With advanced analytics, brands can move from fixed schedules and assumptions to adaptive pricing strategies that respond to customer behavior, product elasticity, and competitive conditions.

With the right pricing intelligence in place, leadership teams can make faster, data-backed decisions that directly impact profitability:

Set dynamic price points based on real-time demand signals
Model promotional scenarios and optimize thresholds before deployment
Strengthen competitive positioning while preserving margin integrity

This leads to pricing strategies that are not only responsive but aligned with broader revenue objectives, enabling smarter conversion at scale.

Forecast Demand with Greater Confidence

Demand Forecasting and Stock | Improved Forecasting | Fewer Stockouts or Overstock

Inventory ties up working capital. Missed forecasts erode trust and profit. Analytics gives executive teams the foresight to anticipate shifts in product demand with greater accuracy and less manual guesswork.

With more accurate forecasting at their fingertips, enterprise leaders can take proactive control of both inventory and investment:

Align stock planning with promotional calendars and seasonal demand
Prevent lost sales by reducing out-of-stocks and eliminating overstock risk
Improve fulfillment operations while lowering carrying costs and waste

For finance and operations, this enables tighter control over cash flow. For marketing and revenue leaders, it ensures product availability aligns with peak moments of demand.

Make the Digital Storefront Perform Like a Top Seller

Operations Efficiency | Lower Costs | Optimized Resource Use

The website is no longer a passive channel. It is the most valuable real estate in the customer journey. Advanced analytics allows brands to shape that experience around behaviors that drive revenue, retention, and conversion.

Through targeted analysis and full-funnel performance visibility, 85SIXTY helps executive teams unlock higher return from their digital storefronts by:

Identifying user experience barriers that quietly erode conversion
Prioritizing CRO and content investments based on real customer behavior
Guiding resource allocation toward the features and campaigns that deliver measurable impact

This ensures the digital experience operates as a revenue-generating asset, not a static catalog, and that site performance aligns directly with broader business goals.

Connect Sales Forecasting with Strategic Planning

Revenue and Growth | Sales Forecasting | Revenue Uplift

Forecasting cannot be siloed. It should inform everything from media allocation and merchandising to hiring, supply planning, and product development. Advanced analytics gives leadership teams visibility into how revenue is trending and where opportunity or risk is beginning to emerge.

With connected forecasting in place, leadership can anchor strategic decisions in forward-looking insight:

Project sales performance by product, channel, or audience with precision
Model the revenue impact of campaigns, promotions, and inventory shifts before activation
Align short-term execution with long-term growth planning using a unified source of truth

This allows organizations to shift from reactive reporting to proactive steering, where strategy is driven by signals, not lagging indicators.

Increase Visibility Across Supply Chain and Fulfillment

Supply Chain | Operations | Logistics Visibility | Cost Reduction

As supply chains grow more complex and customer expectations rise, operational clarity becomes a competitive advantage. Brands need full visibility into where products are, what it costs to move them, and how delays or disruptions impact delivery promises and customer satisfaction.

With unified supply chain intelligence, executives are positioned to:

Monitor real-time activity across warehouses, suppliers, and fulfillment partners
Uncover cost-saving opportunities across the shipping and distribution lifecycle
Align inventory flow with marketing campaigns and fulfillment capacity

This level of operational transparency enables leadership to control risk, reduce costs, and ensure consistent delivery performance across every channel.

Unify Teams Around Real-Time, Actionable Data

Real-Time Inventory | Central Visibility | Faster Decisions

Silos slow momentum. Without shared insight, even well-resourced teams make disconnected decisions that limit impact. With centralized analytics, marketing, operations, finance, and product teams can work from the same performance source, in real time and without lag.

When enterprise teams operate from a single version of truth, they can:

Accelerate cross-functional decision-making with timely and reliable data
Coordinate campaigns, inventory, and customer experience with full context
Eliminate redundancies and focus resources where they deliver the highest return

For executive teams, this level of alignment fosters a culture of data fluency, where every function understands how its actions contribute to revenue, efficiency, and growth.

Executive Takeaway

Analytics is not a reporting layer. It is the connective tissue that links strategy, execution, and outcomes across the entire retail and e-commerce value chain.

When segmentation is built on predicted value, pricing is informed by demand signals, and inventory is aligned with real-time forecasting, every decision becomes sharper and more profitable. When the digital storefront is optimized for conversion and supply chain performance is visible in real time, customer experience improves while operational risk declines. And when marketing, finance, and product teams operate from a unified data foundation, resources are focused where they have the greatest impact.

For CMOs, CROs, CFOs, CEOs, and analytics leaders, advanced analytics is the engine that turns complex environments into coordinated growth. It shifts organizations from reacting to change to leading with clarity.

Identity Resolution in a Cookieless Era: The Key to Personalized Marketing

In today’s digital world, where privacy is more than just a preference, marketers face a significant hurdle: how do we identify and target our audience effectively without relying on third-party cookies? Imagine a world where your usual tools for tracking user behavior are suddenly gone, replaced by a privacy-first internet landscape. This isn’t a distant future; it’s the present challenge for brands out there.In this blog post, we will delve into identity resolution strategies that not only adapt to this new digital environment but also thrive within it.

The Challenge at Hand

Without third-party cookies, marketers are at risk of hitting a wall, struggling with reduced personalization and poor ad targeting that can lead to lower campaign effectiveness and customer engagement. Identity resolution — the process of connecting unique user data points across multiple platforms and devices to build a cohesive, omnichannel view of an individual — is now navigating turbulent waters. Traditionally, cookies have been the lynchpin in our ability to track and understand user behaviors on the web. However, with increasing privacy regulations and the phasing out of third-party cookies by major browsers, we find ourselves in need of more complex, yet privacy-compliant solutions.

Innovative Solutions for Identity Resolution

Adapting to a cookieless future requires strategies and technology that safeguard user privacy while ensuring effective marketing; prominent among these are Customer Data Platforms (CDPs), advancements like Google’s Topics, and server-side tagging configurations.

CDP Integration: Customer Data Platforms have taken center stage as a powerful tool for identity resolution and data governance. By syncing customer data from various touchpoints into a single CDP system, businesses can achieve a unified view of the customer journey without breaching privacy norms.
Google’s Topics: As an alternative to third-party cookies, Google has introduced the Topics API, a new privacy-centric technology designed to fill the void of traditional cookies. The Topics API identifies interests based on the user’s browsing history and shares these with advertisers without revealing individual browsing behavior. This method allows for targeted advertising without compromising personal privacy, offering a more granular approach than previous solutions.
Server-Side Tagging: A third solution that emerges in a cookieless era is server-side tagging. This technique shifts much of the data collection workload from the client side (the user’s browser) to the server side, enhancing data privacy and security.
- By processing data on a server, you can reduce your reliance on browsers for handling sensitive information, which minimizes the risk of data leakage and improves website performance. This not only respects user privacy and enhances customer experience, but also provides you with more reliable data for making informed decisions.

Practical Examples

Let’s examine real-world examples of applying these strategies effectively. Consider an e-commerce brand that merges its online and offline first-party data into a single Customer Data Platform (CDP). By integrating a comprehensive server-side tagging solution, the business ensures accurate and compliant data collection directly from their customers as well. This setup allows them to deliver personalized marketing messages independently of third-party data.What are the tangible benefits? Notably improved customer satisfaction and a significant uptick in conversion rates. According to a report by Boston Consulting Group, companies leveraging first-party data for their key marketing initiatives have seen a revenue uplift ranging from 1.5 to 2.9 times. This example underscores the impact of harnessing first-party data in crafting more targeted and effective marketing strategies.

Looking Ahead

As we advance, the landscape of digital marketing and identity resolution will continue to evolve. Technologies like machine learning and artificial intelligence are expected to play pivotal roles in analyzing data and predicting user behavior with greater accuracy. Brands must stay abreast of these changes, constantly adapting their strategies to align with both technological advancements and shifting consumer expectations.

Embracing the Future of Marketing

The transition to a cookieless future may seem daunting, but it also offers a unique opportunity for innovation and growth. By embracing new technologies and strategies, such as CDP platforms, Google Topics, and server-side processing, among many others, businesses can continue to understand and engage their audiences effectively. Staying adaptable and forward-thinking in your approach will not only help navigate these changes but also place you at the forefront of the next wave of digital marketing innovations. As marketers, our ability to adapt is our greatest tool.

How is your organization preparing for these inevitable changes?

Perplexity Shopping: A New Opportunity for Shopify Merchants

At 85SIXTY, we’re inspired by innovations that connect merchants with customers more seamlessly—and Perplexity Shopping is doing just that. By blending AI-powered research with commerce, it’s creating exciting opportunities for Shopify merchants to reach new audiences and drive sales.

🔑 What’s in it for Shopify Merchants?

Integrated Reach: With Shopify’s partnership, Perplexity Shopping connects your products to an engaged audience actively seeking to purchase.
Shop Pay Integration: Merchants using Shopify’s Shop Pay gain an edge with a streamlined checkout process, enhancing conversion rates and customer trust.
Expanded Visibility: Perplexity leverages AI to surface your products during users’ tailored research journeys, ensuring you’re seen at the right moment.
🌟 Why This Matters

This new channel combines the power of AI-driven search with commerce, putting merchants directly in front of high-intent buyers. Whether users are looking for the perfect gadget, planning an event, or exploring niche products, your listings could be part of their journey.

📈 Key Opportunity

As Perplexity transitions from a research tool to a full-fledged commerce platform, early-adopting merchants gain first-mover advantage—reaching customers with less competition while the platform grows.

Now’s the time for Shopify merchants to capitalize on this low-friction, high-impact opportunity.

👉 Learn more: perplexity.ai/shopping

Upcoming & Past Events

Explore events where 85SIXTY shares expertise or meets with CartStars members:

9 Predictions That Will Reshape E-Commerce in 2025

Date: 05/01/2025

Success in e-commerce isn’t about guessing—it’s about knowing what’s next.

Join 85SIXTY and Klaviyo for an exclusive live webinar where we’ll reveal 9 data-backed predictions from the 2025 Klaviyo Benchmark Report that will reshape e-commerce this year. You’ll hear from industry experts about shifting consumer behavior, emerging trends, and new marketing strategies that will help you stay ahead of the competition.

What to Expect:
– Insights backed by real data from top-performing brands
– Key trends shaping email & SMS marketing in 2025
– Expert strategies to optimize performance and drive growth

Industry experts will share exclusive findings from Klaviyo’s 2025 Benchmark Report, providing you with practical strategies to drive growth in today’s dynamic market.

Duration: 60 minutes

Urban Farmers Executive Dinner

Date: 08/13/2025

We’re gathering a small group of e-commerce founders, operators, and leaders for a relaxed dinner in Denver and would love for you to join us.

It’ll be an easygoing evening to unwind, connect, and share experiences with others who are building, scaling, and navigating the world of e-commerce, all over great food and conversation.

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